Neon Wave - Surf and Snow Inspired Lifestyle and Fashion
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BRAND NEW
BURTON
NEW
CONDITIONS
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VOLCOM
COAL
HEADWEAR
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WINTER IS COMING
[SHOP EARLY FW27](/content/collections/fall-winter-2027 "SHOP EARLY FW27"/index.html)
FW27
NOW
The Switch Skull Beanie
Toddlers' Outbeam GORE-TEX 2L One Piece
Pretty Good Company Snowboard
Men's Photon BOA Snowboard Boots
Women's Talent Scout Camber Snowboard
Sync Goggles + Bonus Lens + MFI Face Mask
Men's Rene Pro Snowboard
Unisex YourFav Baggy GORE Jacket
MOVING FOREWORD
[ARTICLES, LOOKBOOKS, AND MORE FROM NEON WAVE](/content/blogs/news/ "ARTICLES, LOOKBOOKS, AND MORE FROM NEON WAVE"/index.html)
[New Arrivals: Follow Summer '26](/content/blogs/news/follow-wake-26 "New Arrivals: Follow Summer '26"/index.html)
[This season, Follow Wake unveils a collection of highly tailored](/content/blogs/news/follow-wake-26 "New Arrivals: Follow Summer '26"/index.html)
[Introducing: Rhythm.](/content/blogs/news/introducing-rhythm "Introducing: Rhythm."/index.html)
[Born in Burleigh Heads in 2003, Rhythm exists through a](/content/blogs/news/introducing-rhythm "Introducing: Rhythm."/index.html)
[Neon Wave Surf Camp](/content/blogs/news/neon-wave-surf-camp "Neon Wave Surf Camp"/index.html)
[2026 SUMMER KIDS CAMP ALMOST SOLD OUT WEEK 6 JUST](/content/blogs/news/neon-wave-surf-camp "Neon Wave Surf Camp"/index.html)
[Introducing: Ashbury Eyewear](/content/blogs/news/introducing-ashbury-eyewear "Introducing: Ashbury Eyewear"/index.html)
[Ashbury has accomplished the feat of producing high-quality timeless action](/content/blogs/news/introducing-ashbury-eyewear "Introducing: Ashbury Eyewear"/index.html)
[FASE® Bindings: Now Available at Neon Wave](/content/blogs/news/introducing-fase-binding-systems "FASE® Bindings: Now Available at Neon Wave"/index.html)
[The FASE® Fast Entry System is a new and revolutionary](/content/blogs/news/introducing-fase-binding-systems "FASE® Bindings: Now Available at Neon Wave"/index.html)
[Generational Swell: Hurricane Erin in Rhode Island](/content/blogs/news/generational-swell "Generational Swell: Hurricane Erin in Rhode Island"/index.html)
[Early August of ’25 an easterly wave of low pressure](/content/blogs/news/generational-swell "Generational Swell: Hurricane Erin in Rhode Island"/index.html)
Introducing Rhythm.
[View the lookbook](/content/blogs/news/introducing-rhythm "View the lookbook"/index.html)
THE SOUND OF CHANGE
Born in Burleigh Heads in 2003, Rhythm exists through a coastal lens, designing with intention for those who live close to the water and think beyond it. It’s a brand in motion, shaping the edge of coastal style while telling real stories for a global community of surfers, creatives, and freethinkers, connecting culture, place, and product in a way that feels lived in. With roots in the sea, an eye on what’s next, and a commitment to conscious evolution, Rhythm invites you off the worn path and into something more expressive, more considered, and more alive. This is Rhythm, the sound of change.
[[ VIEW THE LOOKBOOK ]](/content/blogs/news/introducing-rhythm "Introducing: Rhythm."/index.html)
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1
✕
FALL BASH IS BACK! Join us in 2 weeks on November 7 for our annual ode to fall and sampling of winter. Food, drinks, fireworks, live music, snowboarding, skating, sales, games, bounce, houses, live animals, just about everything you can think of. As always, admission is free and fun is a guarantee. Scroll to the end for a surprise. We’ll see you there!
October 24
✕
15 heats in a row, that’s no small feat. Congrats to @erinbrookssurf on an insane run. Back-to-back-to-back; and if the past is a signal of what the future holds, there’s many more to come. 🌊 ➡️
October 22
✕
Finding common ground. Familiar pieces for changing seasons when the temperature is in flux and layers are a must. A considered collection of everyday layers, durable textures, and versatile essentials made for wherever the day or night takes you. Online and outside now.
October 20
✕
Took a couple slush laps last season to test out the W27 Burton line with the crew. A little something for everyone, available in store and online now.
October 14
✕
We got @romesnowboards boards in shop now in New York and Vermont! Come check them out.
October 1
✕
Some tales are taller than others. Some tails are shaped different. Korua lets shape tell every story, and leaves you to write yours one line at a time. Their 26/27 lineup is in our board stands and on our bookshelves now.
September 29
✕
If you could get freaky, you wood. If you can, you should. New scents from Freaks of Nature are inspired by nature and are naturally engineered to ensure you smell fresh down to the trunk. Hot people wear deodorant.
September 24
✕
For summers that sunset into autumn and tides that take the warmth with them. The Polu Crew Knit sweater from Rhythm is a lightweight cotton knit with a classic pullover shape. The fine folks down under finished it with tonal detailing and woven labels for a subtle, considered look. It’s crafted from 100% cotton and features long sleeves and ribbed trim. Though made of lightweight cotton, its mid-weight knit construction offers comfort and ease for relaxed, off-duty styling.
September 22
✕
Erin Brooks is making history!! Neon Wave team member @erinbrookssurf cannot be stopped… becoming the second woman ever to win 3 straight @wsl CT events in a single season, and the first to do it in 18 years. We’ve seen the hard work so we’re not surprised, but that doesn’t make it any less unbelievable. Keep it goin’, Erin!
September 19
✕
Blink and you might miss it. New shop hoodies hitting the floor just in time for stick season.
September 17
✕
For whatever the forecast has in store. The Foreworn Jacket, with embroidery inspired by the ever-iconic Chippa Wilson, is an all-season chore coat that we’ve picked out to go with your seasonal change outfits. Come grab one. 📸: @willcornfield
September 16
✕
Hand-packed in-house.
September 11
✕
Swimwear so nice you’ll wear it in the winter.
September 8
✕
A lightweight top with a heavyweight cotton feel. Shop the latest from Forecast, like the Women’s Forecast Crop Tee, in store and online now.
September 2
✕
It’s not over till it’s over. Come shop summer selects in store.
September 1
✕
Smiles, snacks, and spins. 2026 @cdgasailboard Kids Camp was incredible as always. Check out some of our favorite moments aboard the SS Neon. Thank you to @theashleyhebert and @sammy_g_63 for teaching the little ones. Until next time!
August 31
✕
Find your rhythm. Shop summer selects in store or online now.
August 28
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A warm weather staple in your summer collection. The frequency check short sleeve shirt is lightweight, boxy, and perfect for whatever the day has in store for you. 📸: @willcornfield
August 27
✕
Handcrafted in California with boats in mind. Son of Cobra boards rip. Come see for yourself.
August 25
✕
Your guide to get out there. Shop exclusive NW merch in store or online.
August 22
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Perfect for a weekend getaway. Volcom’s coco retro scoop bralette is reversible. Two days, two styles, one purchase.
August 21
✕
For whatever the forecast is, Forecast is.
August 20
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Designed for effortless layering. Whether over a shirt, hoodie, or even a bikini, the Camila Check Shirt fits over it all. 📸: @willcornfield
August 19
✕
Our choice for dawn patrol. The Rhythm vintage fresh stamp hoodie comes pre-washed and pre-faded for that perfect worn-in feeling.
August 17
✕
@doomswellwakesurf knocked it out of the park with the F series. Built to get heavier riders on smaller style boards, they’ve blunted the nose to keep it out of the water and added some volume to keep you going. We’ve got plenty, come get yours.
August 15
✕
We’re stoked to congratulate our very own @erinbrookssurf on her huge win at the @outerknown Tahiti Pro. She is now the youngest surfer to ever win the Tahiti Pro, coming off the heels of a huge wild card win in Fiji in 2024. We’re so proud to have her on the team.
August 14
✕
Fast, snappy, and the perfect amount of dangerous. The @phase5wakesurfers Viper, designed by Neon Wave pro wakesurfer Sammy G, is a performance-enhanced twin fin beast. This board is just about sold-out across the world, but we know a guy that was able to snag us a few after they “fell off a boat.” Learn all about the Viper from Sammy, himself and check it out in-store and online now. Shop Talk!
August 13
✕
Laid-back with some playful expression. The Lexi Stripe Long Sleeve has a relaxed fit, slightly boxy, that hits at the waist. 📸: @willcornfield
August 8
✕
Rhythm. For any occasion.
August 6
✕
Falling = Learning. Pro wake surfer and Neon Wave team athlete @theashleyhebert stopped by the shop to talk about her @phase5wakesurfers pro model board: The Mindset. A true classic, modded for the smaller riders. She also came by to kick things into gear for the @cdgasailboard Kids Camp this summer. Ashley will be on the boat this week for kids camp. Shop Talk!
August 3
✕
October 24
✕
October 22
✕
October 20
✕
Took a couple slush laps last season to test out the W27 Burton line with the crew. A little something for everyone, available in store and online now.
October 14
✕
We got @romesnowboards boards in shop now in New York and Vermont! Come check them out.
October 1
✕
September 29
✕
September 24
✕
September 22
✕
September 19
✕
Blink and you might miss it. New shop hoodies hitting the floor just in time for stick season.
September 17
✕
September 16
✕
Hand-packed in-house.
September 11
✕
Swimwear so nice you’ll wear it in the winter.
September 8
✕
A lightweight top with a heavyweight cotton feel. Shop the latest from Forecast, like the Women’s Forecast Crop Tee, in store and online now.
September 2
✕
It’s not over till it’s over. Come shop summer selects in store.
September 1
✕
August 31
✕
Find your rhythm. Shop summer selects in store or online now.
August 28
✕
August 27
✕
Handcrafted in California with boats in mind. Son of Cobra boards rip. Come see for yourself.
August 25
✕
Your guide to get out there. Shop exclusive NW merch in store or online.
August 22
✕
Perfect for a weekend getaway. Volcom’s coco retro scoop bralette is reversible. Two days, two styles, one purchase.
August 21
✕
For whatever the forecast is, Forecast is.
August 20
✕
Designed for effortless layering. Whether over a shirt, hoodie, or even a bikini, the Camila Check Shirt fits over it all. 📸: @willcornfield
August 19
✕
Our choice for dawn patrol. The Rhythm vintage fresh stamp hoodie comes pre-washed and pre-faded for that perfect worn-in feeling.
August 17
✕
August 15
✕
August 14
✕
August 13
✕
Laid-back with some playful expression. The Lexi Stripe Long Sleeve has a relaxed fit, slightly boxy, that hits at the waist. 📸: @willcornfield
August 8
✕
Rhythm. For any occasion.
August 6
✕
August 3